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Keep the code on your page to a
minimum to reduce downloading times. For example, rather than
include long and messy JavaScript in the code, use a link to an
external JS. Instead of marking up each element, use an external stylesheet. Using CSS helps you control the total overall
experience of the user, and can be changed at the click of a
mouse. Don't fall into the trap of filling up your <HEAD>
with a lot of useless junk. All you really need is:
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Title Tag - a very important factor for search engine
optimization. This should accurately describe each individual page
in a short sentence, which sells the product on that page. No more
than 60 characters. Create
enthusiasm in this title.
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Meta Tag Description - In a
complete sentence of 15 words or less, describe the page using
action verbs and preferably a call for action. Include your
location if applicable.
- Meta Tag Keywords - very few search
engines still use this Meta tag. Use it anyway, but only list the
top 10 or so keywords on that page.
If this whole page made no sense to you, check out our
book section. Elizabeth
Castro writes wonderful, easily understood books on all
things web.
Homework:
Use the Meta Tag generator
to help set up the basic HTML.
Chapter Four:
[ Linking for Success - more important than ever ]
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Getting Under the Hood - the HTML Connection