2. Use a tag line or slogan on your
front page. It should be a practical sentence
with your top keywords in plain text near the top of the homepage.
3. Group like elements together in
sections and provide information about the
relationships between them. State the main topic of a paragraph either in the header or
in the first couple of words. Focusing on your keywords as the topic of
a section, use
headings and subheadings to group long pages into blocks. Use
header tags such as H1, H2, etc. Headings, subheadings, column
headers and page descriptions are all excellent ways to feed
engine spiders clues about the page theme and they help users scan
content or listen to a page using special-needs software. Studies show people scan related
items in groups before moving on.
4. Provide keywords in text-based hyperlinks such as
"Please click here to learn more about keyword" provides
subject clues and helps the user stay on track while maneuvering
around the site. Using standard hyperlink underlines is always a
good idea because it's what users expect.
5. Use common language that users will recognize quickly while
scanning a page. Keep your strongest keywords and most important
information in the top-middle of all pages.
6. Adding captions above or below graphics both to aid users
and search engines. Use keywords if possible. Adding text to the alt tag behind an image (using keywords,
of course) is a good way to provide additional information about
the image. This is a great aid to those who surf with images off
or use screen readers - not to mention the benefits provided to
the search engines. If you don't add alt text, use
"" so screen readers will skip the image. See our
article on Designing Accessible Web Sites.
7. Minimize animation. Movement is distracting.
9. Click
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